What Webinar Topics Should I Suggest?

Webinars have become a go-to tool for today’s marketer, educator, and internal trainer. Whether it’s a company event, from leads and lead nurturing, to existing customers, picking the right webinar topic is crucial. It establishes a mood and draws the appropriate crowd, but also gauges whether people will stay interested — or hightail it after five minutes.

So what webinar topics should you recommend? It depends upon what you hope to achieve, what your audience expects, and what you’re trying to accomplish. This post is dividing the good webinar topic ideas that are doable, focused, and proven to work.

Understanding the Purpose Behind Webinar Topics

Before diving into topic ideas, consider the intent of your webinar. Are you trying to:

• Generate leads?

• Nurture existing prospects?

• Provide customer training?

• Establish thought leadership?

• Improve employee performance?

Each of these goals requires a different type of topic. For example, a lead generation webinar might focus on solving a current problem, while a training session would focus on skill development.

Webinar Topics That Drive Engagement

Educational Webinars for Industry Audiences

If your audience wants to learn, focus on educational topics. These webinars offer valuable knowledge without being overly promotional.

Examples:

• “How to Stay Ahead of Trends in [Industry]”
  This type of session gives your viewers something useful they can apply immediately, positioning your brand as a leader.

• “The Future of [Technology/Practice] in 2025 and Beyond”
  Forward-looking webinars can establish authority and spark meaningful discussions.

These topics work well for B2B and professional audiences looking to improve their operations, strategies, or skill sets.

Product-Based Webinar Ideas That Add Value

When working on a product or service demo, go beyond features and talk about real-world applications.

Recommended angles:

• “Real Use Cases: How Companies Like Yours Use [Product Name] to Save Time”
  People love to see how others are using the same tools successfully.

• “5 Common Mistakes When Using [Your Product]—And How to Avoid Them”
  Educational, problem-solving, and product-centric—all in one. This adds value without being too salesy.

If you’re building webinars to support customers or convert leads, these kinds of topics can perform well.

Internal Training and Onboarding Topics

For HR teams or internal training departments, webinars can accelerate employee onboarding and continuous learning.

Some solid webinar topic ideas include:

• “Mastering Our CRM: Tips for Faster Workflow”
  Helps new hires or current employees use tools more effectively.

• “Handling Difficult Conversations at Work: A Manager’s Guide”
  Soft skills and leadership topics remain high in demand.

These are highly practical and designed to boost productivity and communication inside organizations.

Choosing the Right Topic for the Right Audience

It’s not just about picking a good topic; it’s about selecting the right one for the audience you’re targeting.

Questions to Ask Before Finalizing a Topic:

• What pain point does my audience currently have?

• Can my team provide a unique angle on this subject?

• Is this topic trending or seasonal?

• Do we have credible speakers on this subject?

For example, if you’re targeting startup founders, a session like “Fundraising Mistakes First-Time Founders Make” might hit the mark. But if your audience is marketing professionals, something like “Advanced Analytics Strategies for Digital Campaigns” would be more appropriate.

Leveraging Feedback and Data for Topic Selection

One of the smartest ways to choose effective webinar topics is to use existing data:

• Look at which blog posts or videos perform best on your site.

• Check what questions your sales or support teams get most often.

• Use polls or surveys to ask your audience what they want to learn about.

This data-driven approach helps ensure your topic resonates and solves real problems.

Tip: If you’re unsure, try running a poll on LinkedIn or Twitter asking followers what kind of webinar they’d be most interested in.

Keep It Specific, Not Generic

A common mistake is choosing vague topics like “Marketing Tips” or “Productivity Hacks.” These are too broad and don’t promise any real takeaway. Instead, focus on specific, actionable subjects.

Better examples include:

• “How to Run a B2B Facebook Ad Campaign on a $500 Budget”

• “3 Email Templates That Convert Leads Into Customers”

Specific titles promise a clear outcome. That’s what keeps people registered—and showing up.

The Role of Speakers and Hosts

The topic is important, but who delivers it matters just as much.

Even the best topics can fall flat if presented by a monotone speaker reading slides word for word. Choose someone who has subject matter expertise and can engage an audience naturally.

Sometimes, inviting a guest speaker or influencer can be enough of a draw to boost attendance by 30% or more.

Final Thoughts: Great Topics Are Built on Real Value

The best webinar ideas aren’t just clever — they’re helpful. They help people who are listening do something, solve something, or learn something they could not do, had, or knew before.

That’s what builds loyalty, enhances your authority, and generates leads.

When considering webinar topics to suggest, keep those ideas centered on delivering value to the audience and practical takeaways.

If you want a deeper look at optimizing webinar planning from start to finish, check out this comprehensive guide on webinar strategy by HubSpot.

And if you’re ready to host webinars that keep viewers coming back, visit our homepage at LiveCastHub for expert tools and resources.